More Corporate-sponsored product placement in academia

BB&T, which has donated a significant amount of money to a number of different colleges in exchange for teaching Ayn Rand, just donated $500 million to Queens college for the same purpose:
BB&T donates $500K to Queens University - Charlotte Business Journal:

“However, capitalism is perceived to be either amoral or immoral. How can an immoral economic system produce a better outcome? We believe there needs to be a deeper understanding of the morality of capitalism.”

Allison said he believes the best moral defense of capitalism is presented in Ayn Rand’s 1957 novel Atlas Shrugged, and he is interested in seeing Rand’s philosophy of objectivism become more widely discussed in academia.

You will no doubt remember back in Feb when Darryl Hale, professor at Western Carolina University, raised objections to BB&T's donation. Is there any ethical basis for the equivalence of product placement in the curriculum?  This practice, I fear, corrupts us all - for if we don't accept such money, we'll fall behind. Worse yet, everyone will assume that we have.  It's a bit like accusations of 'liberal bias'. We fear the accusations so much we tamper our critiques of conservative positions and allow bullshit into the classroom in the name of hearing both sides.

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