AAPT Members

I’ve been using commercials to demonstrate appeals to pathos for a few years now - especially ‘matching character’ via brand identity ads. As it occurs to me, I’ll post some of best examples here.

The following series of ads began in the fall 2006, but continued, primarily during sporting events, until at least the present. The latter two of the set appeared during the baseball playoffs and start of football season, 2007.  read more »